Terms of Service

Effective date: 2 July 2026 · Last updated: 2 July 2026

1. Agreement to Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“you”, “your” or “User”) and Content Vertex Pte. Ltd. (“Content Vertex”, “we”, “us” or “our”), a company registered in Singapore (UEN 202259013W) with its registered office at 22 Cross Street, #11-08 China Square Central, Singapore 048421.

By accessing or using our website at https://contentvertex.one/, submitting an enquiry, booking a content session, or engaging our services, you agree to be bound by these Terms and our Privacy Policy. If you are entering into an agreement on behalf of a company or other legal entity, you represent that you have authority to bind that entity. If you do not agree to these Terms, you must not use our website or services.

These Terms apply to website use and general service principles. Specific project scopes, deliverables, fees, timelines, and intellectual property arrangements are governed by separate written proposals, statements of work, or service agreements (“Client Agreements”) signed by both parties. Where a Client Agreement conflicts with these Terms, the Client Agreement prevails for that engagement.

2. About Content Vertex

Content Vertex is a professional content marketing agency. We provide editorial strategy, SEO content, social content, brand storytelling, multimedia production support, and content analytics for client brands on a retainer or project basis. Our work is performed by writers, strategists, editors, and producers who operate as an agency team reporting to clients.

We are an agency, not a publisher. We do not operate a consumer news outlet, magazine, or public media platform. All content we create is produced under client direction for publication on client-owned or client-authorised channels. We do not independently publish editorial content for public consumption outside of our own corporate marketing materials and portfolio samples.

We are not a course provider. Content Vertex does not sell online courses, training programmes, certifications, mastermind groups, or educational products promising income, career transformation, or passive revenue. Our services are professional marketing engagements delivered to businesses and organisations.

We do not guarantee outcomes. Content marketing performance depends on many variables outside our control — including search algorithm changes, competitive activity, audience behaviour, product-market fit, distribution budgets, and platform policies. We do not guarantee specific search engine rankings, organic traffic levels, social follower growth, lead volumes, sales, return on investment, or that any content will achieve viral reach. Any benchmarks, case studies, or performance figures shown on our website or in proposals reflect past work and are illustrative only, not promises of future results.

3. Website Use

You may use our website for lawful purposes only. You agree not to:

• Use the website in any way that violates applicable laws or regulations in Singapore or your jurisdiction.
• Attempt to gain unauthorised access to our systems, servers, or networks, or interfere with the proper functioning of the website.
• Scrape, harvest, or systematically extract content from the website without our prior written consent.
• Transmit malware, spam, or harmful code through contact forms or other interactive features.
• Misrepresent your identity or affiliation when contacting us or submitting enquiries.
• Use our website content (text, images, branding, or design elements) for commercial purposes without our written permission, except for fair personal reference or as permitted by law.

We reserve the right to suspend or restrict access to the website for users who violate these Terms or who we reasonably believe pose a security or legal risk.

4. Enquiries and Content Sessions

Our website allows you to submit enquiries and book introductory content sessions. Submitting a form or attending a session does not create a binding contract for services. A Client Agreement is formed only when both parties sign a proposal or statement of work and any required deposit or payment terms are met.

Information shared during content sessions is treated as confidential business discussion unless otherwise agreed. We may use general learnings from sessions to improve our methodologies, but we will not disclose your proprietary information to third parties without consent.

5. Description of Services

Our content marketing services may include, depending on the agreed scope:

• Editorial strategy and content planning, including editorial calendars, content pillars, and tone-of-voice documentation.
• SEO content creation, keyword research, on-page optimisation guidance, and organic content programmes.
• Social content planning, copywriting, and community engagement support on client-authorised accounts.
• Brand storytelling, narrative development, case studies, and long-form thought leadership.
• Multimedia content support, including video scripts, podcast show notes, and production coordination.
• Content analytics, performance reporting, and optimisation recommendations based on available data.

Services are delivered with professional skill and care consistent with industry standards for content marketing agencies. Deliverables, revision rounds, approval workflows, and response times are defined in each Client Agreement. Services outside the agreed scope require a written change order and may incur additional fees.

6. Client Responsibilities

Successful content marketing engagements require active client participation. Unless otherwise agreed, clients are responsible for:

• Providing timely access to brand guidelines, product information, subject-matter experts, and approval stakeholders.
• Reviewing and approving drafts within agreed timeframes. Delays in client feedback may shift publication schedules without liability on our part.
• Ensuring that materials, data, and instructions provided to Content Vertex are accurate, lawful, and do not infringe third-party rights.
• Obtaining necessary permissions for testimonials, customer data, logos, images, and third-party content incorporated into deliverables.
• Publishing, distributing, and promoting content through client-owned channels unless distribution is explicitly included in the Client Agreement.
• Maintaining accounts, credentials, and platform access for tools required to deliver SEO, social, or analytics services.

We are not responsible for delays or suboptimal outcomes resulting from incomplete client inputs, missed approvals, or changes in client direction after work has commenced.

7. No Performance Guarantees

To the fullest extent permitted by law, Content Vertex expressly disclaims any guarantee, warranty, or representation regarding:

• Specific positions in search engine results pages (SERPs) or sustained ranking for particular keywords.
• Minimum or target levels of organic website traffic, page views, or session duration.
• Social media follower counts, engagement rates, shares, or viral distribution of any post, video, or campaign.
• Lead generation volumes, conversion rates, pipeline value, or revenue attributable to content.
• Return on investment (ROI) or return on ad spend (ROAS) — noting that our core services focus on content creation and strategy, not paid media buying unless explicitly contracted.

We apply proven editorial and SEO methodologies and report on measurable indicators where data is available. However, search engines, social platforms, and audience behaviour change continuously. Past performance of Content Vertex or any client programme is not indicative of future results. Clients acknowledge that content marketing is a long-term discipline and that outcomes require consistent investment, quality products, and effective distribution.

8. Fees, Invoicing and Payment

Fees for services are set out in the applicable Client Agreement. Unless stated otherwise, invoices are payable within thirty days of issue. Retainer fees are billed monthly in advance. Project fees may follow milestone schedules defined in the proposal.

Late payments may incur interest at a rate of one percent per month or the maximum permitted by law, whichever is lower. We may suspend work on overdue accounts after providing reasonable notice. All fees are quoted in Singapore dollars unless otherwise specified and are exclusive of applicable goods and services tax (GST) where relevant.

Expenses incurred on behalf of a client (such as stock imagery licences, freelance specialists, or third-party tool subscriptions) require prior client approval unless pre-authorised in the Client Agreement.

9. Intellectual Property

Unless otherwise agreed in writing, upon full payment of applicable fees, clients receive ownership or a perpetual licence to use final deliverables created specifically for their engagement, excluding Content Vertex’s pre-existing methodologies, templates, tools, and general knowledge.

Content Vertex retains ownership of all pre-existing intellectual property, proprietary frameworks, editorial systems, and internal materials used to deliver services. We grant clients a non-exclusive licence to use such background IP only as embedded in or necessary to use the deliverables.

Until all outstanding invoices are paid, Content Vertex retains a lien over deliverables and may withhold final files. Clients may not remove Content Vertex credit lines from agreed portfolio samples without consent, though we will honour reasonable confidentiality requests.

Clients warrant that materials they supply do not infringe intellectual property or other rights of third parties. Clients indemnify Content Vertex against claims arising from client-provided materials, as further described in Section 12.

10. Confidentiality

Each party agrees to keep confidential any non-public business, technical, or financial information received from the other party in connection with an engagement. Confidential information does not include information that is publicly available through no fault of the receiving party, independently developed without reference to confidential information, or lawfully obtained from a third party without restriction.

Content Vertex may identify clients by name and describe general project scope in portfolios and marketing materials unless a non-disclosure arrangement specifies otherwise. Specific metrics, unreleased content, and proprietary client data remain confidential.

11. Term and Termination

Website access is provided on an ongoing basis and may be modified or discontinued at our discretion. Client engagements continue for the term specified in the Client Agreement.

Either party may terminate a retainer engagement in accordance with the notice period in the Client Agreement, typically thirty days written notice. Either party may terminate for material breach if the breach is not cured within fourteen days of written notice.

Upon termination, clients pay for all work performed and expenses incurred up to the termination date. Content Vertex will deliver completed work product for which payment has been received. Provisions relating to confidentiality, intellectual property, limitation of liability, and dispute resolution survive termination.

12. Indemnification

You agree to indemnify, defend, and hold harmless Content Vertex, its directors, officers, employees, and contractors from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from:

• Your breach of these Terms or a Client Agreement.
• Content, data, or materials you provide that infringe third-party rights or violate applicable law.
• Your use of deliverables in a manner not authorised by the Client Agreement or outside agreed scope.
• Your publication or distribution of content without required legal review, regulatory compliance, or platform policy adherence.

Content Vertex will promptly notify you of any claim subject to indemnification and cooperate in the defence, provided that we may participate in the defence with counsel of our choice at our expense.

13. Limitation of Liability

To the maximum extent permitted by Singapore law, Content Vertex shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunity, arising from or related to these Terms, website use, or our services — even if we have been advised of the possibility of such damages.

Our total aggregate liability for any claim arising from a specific Client Agreement shall not exceed the total fees paid by you to Content Vertex under that agreement in the twelve months preceding the claim, or Singapore dollars five thousand (S$5,000), whichever is greater.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud or wilful misconduct.

14. Disclaimers

Our website and any general information provided through content sessions, blog posts, or marketing materials are for general informational purposes only. They do not constitute legal, financial, tax, or investment advice. You should consult qualified professionals for advice specific to your circumstances.

The website is provided on an “as is” and “as available” basis. We do not warrant that the website will be uninterrupted, error-free, or free of harmful components. We make no representations about the accuracy or completeness of website content, which may be updated without notice.

15. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Republic of Singapore, without regard to conflict of law principles. Any dispute arising from or relating to these Terms or our services shall first be addressed through good-faith negotiation between the parties.

If negotiation does not resolve the dispute within thirty days, either party may refer the matter to the courts of Singapore, which shall have exclusive jurisdiction, subject to any mandatory arbitration clause in a Client Agreement.

16. Force Majeure

Neither party shall be liable for failure or delay in performance caused by events beyond reasonable control, including natural disasters, pandemics, government actions, internet outages, platform shutdowns, or civil unrest. The affected party will notify the other promptly and use reasonable efforts to resume performance.

17. Changes to These Terms

We may revise these Terms from time to time. The updated version will be posted on this page with a revised “Last updated” date. Material changes affecting active Client Agreements will be communicated directly where appropriate. Continued use of the website after changes take effect constitutes acceptance of the revised Terms for website use. Active Client Agreements remain governed by the Terms in effect at signing unless both parties agree otherwise.

18. General Provisions

If any provision of these Terms is found invalid or unenforceable, the remaining provisions remain in full force. Our failure to enforce any right or provision does not constitute a waiver. You may not assign your rights under these Terms without our written consent. We may assign our rights in connection with a merger, acquisition, or sale of assets.

These Terms, together with the Privacy Policy and any applicable Client Agreement, constitute the entire agreement regarding website use and general service principles between you and Content Vertex.

19. Contact

For questions about these Terms, contact:

Content Vertex Pte. Ltd.
22 Cross Street, #11-08 China Square Central, Singapore 048421
Email: [email protected]
Phone: +65 6521 8362
Website: https://contentvertex.one/