Questions editors and marketing leads ask

Ongoing editorial cadence suits retainers from S$7,200 per month, covering editorial calendar management, SEO content production, social cadence and fortnightly reporting. Narrative system builds, rebrands and multimedia series are typically fixed project scopes with milestones in the statement of work. If you are unsure, book a content session and we will recommend an honest starting point based on your goals and internal capacity.

Content retainers cover strategy, production and reporting. Add media spend if distribution plans include paid social amplification. Smaller brands often start with a content strategy project from S$5,800 before committing monthly. SEO content engines from S$4,200 per month; social retainers from S$3,600; brand storytelling projects from S$12,000; multimedia series from S$8,500. Final quotes depend on volume, formats and integration with your wider marketing stack.

Two to three weeks: house style workshop, analytics setup, editorial calendar draft and first commissioning briefs. Complex multimedia scopes may need four weeks. We do not rush discovery; a weak brief produces weak content. Your dedicated editor coordinates access to brand guidelines, analytics accounts and subject-matter experts during this period.

Long-form SEO content, LinkedIn and Meta social, email, video, podcast, landing pages — integrated with your wider marketing agency stack where applicable. We are not a SaaS CMS; we produce and advise on distribution. Formats are specified in commissioning briefs and scoped in your proposal. We adapt house style per channel without losing brand voice.

Fortnightly performance summaries; monthly strategic reviews with content-to-conversion metrics, SEO rankings and social engagement — measurable results, honestly framed. We configure dashboards tied to your analytics stack where access is granted. Reports explain context: seasonality, algorithm changes, competitive moves. We do not cherry-pick vanity metrics to imply guaranteed ROI.

Retainers usually run six or twelve months with thirty days’ notice. Projects follow milestone payment schedules defined in your agreement. Intellectual property and portfolio rights are specified in the statement of work. We comply with Singapore contract law and PDPA requirements throughout the engagement lifecycle.

We comply with Singapore PDPA. Form data is used to respond to enquiries and deliver contracted services. See our Privacy Policy for data controller details, retention periods and your rights. When we process data on behalf of clients during campaigns, we act as a data intermediary under the client’s instructions.

No guaranteed rankings, traffic, leads or virality. No marketing courses, crypto or trading promotion, MLM, get-rich-quick content, or operating as a news publisher. No luxury wealth-bait storytelling. Content Vertex is a professional content marketing agency for client brands — not financial, legal or investment advice.

Upon payment, deliverables are licensed to you per contract — typically full marketing use on your domains and channels. We retain portfolio rights only where agreed in writing. Source files for design and video may be specified separately in the statement of work. We do not republish client content as our own editorial product.

Freelancers deliver pieces; we deliver systems — editorial calendars, topic clusters, distribution plans, analytics and creative production coordination. Senior editors maintain house style across contributors. Strategy connects content to wider client campaigns and conversion optimisation goals. You get a Cross Street team, not a single byline.

Yes. Many retainers are hybrid: we lead editorial planning and quality, your team publishes or adds product expertise. Workshop formats and commissioning briefs are designed for collaboration, not replacement. We integrate with performance marketing agencies when media buying sits elsewhere.

Our core is content marketing agency services. We plan distribution including paid social boosts and can coordinate with your media buying partner. Full paid media management is available through referral partners if you need a single invoice — ask during your content session.

We work across B2B services, health-tech, logistics, professional services and consumer lifestyle — any category where thoughtful SEO content and brand storytelling beat generic posts. We decline categories that conflict with our ethics policy, including crypto promotion, MLM and get-rich-quick schemes.

Typically Google Docs or Word for drafts, final CMS-ready HTML or Markdown, design exports for social, and MP4/MOV for video — specified in your commissioning brief and statement of work. Delivery formats are agreed during onboarding so your team can publish without friction.