Privacy Policy

How Content Vertex Pte. Ltd. collects, uses and protects personal data.

Effective date: 2 July 2026 · Last updated: 2 July 2026

1. Introduction

This Privacy Policy explains how Content Vertex Pte. Ltd. (“Content Vertex”, “we”, “us” or “our”) collects, uses, discloses, stores and protects personal data when you visit our website at https://contentvertex.one/, contact us, subscribe to our communications, or engage us for content marketing services. We are a Singapore-registered content marketing agency providing editorial strategy, SEO content, social content, brand storytelling, multimedia production and content analytics for client brands. We are not a media publisher, news outlet, or online course provider.

We are committed to handling personal data responsibly and in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”), the Personal Data Protection Commission (“PDPC”) advisory guidelines, and other applicable laws. This policy applies to personal data we process as a data organisation. Where we process personal data on behalf of clients in the course of delivering content marketing services, we act as a data intermediary and the client’s privacy terms and instructions apply in addition to this policy.

Please read this Privacy Policy carefully. By using our website or providing personal data to us, you acknowledge that you have read and understood this policy. If you do not agree with our practices, please do not use our website or provide personal data to us.

2. Data Controller and Contact Details

The data organisation responsible for personal data processed under this Privacy Policy is:

Content Vertex Pte. Ltd.
UEN: 202259013W
Registered address: 22 Cross Street, #11-08 China Square Central, Singapore 048421
Email: [email protected]
Phone: +65 6521 8362
Website: https://contentvertex.one/

For privacy-related enquiries, data access requests, correction requests, or withdrawal of consent, contact us at [email protected] with the subject line “Privacy Enquiry”. We aim to respond within five business days.

3. Scope of This Policy

This Privacy Policy covers personal data we collect through our website, email correspondence, telephone calls, content session bookings, proposal and contracting processes, and in-person meetings at our Cross Street studio. It also covers personal data we collect when you interact with our editorial content samples, case study materials, or marketing communications.

This policy does not apply to third-party websites, platforms or services that may be linked from our site or used in the delivery of client campaigns (such as a client’s own website, social media platforms, or analytics tools configured by a client). Those services are governed by their own privacy policies. When we deliver SEO content, social content, or analytics reporting for a client brand, the client’s privacy obligations toward their audience typically apply to data collected on the client’s properties; our role in that context is described in Section 8 below.

4. Personal Data We Collect

The types of personal data we may collect depend on how you interact with us. Categories include:

Identity and contact data: name, job title, company name, business email address, telephone number, postal address, and country of residence or business operation.
Enquiry and communication data: messages you send via contact forms, email, or phone; content session notes; project briefs; feedback on proposals; and records of meetings or calls.
Contract and billing data: billing contact details, purchase order references, invoicing information, and payment-related correspondence. We do not store full credit card numbers on our servers; payments are processed through secure third-party payment providers where applicable.
Website and technical data: IP address, browser type and version, device type, operating system, referring URL, pages viewed, time spent on pages, and similar usage data collected through cookies and similar technologies (see our Cookie Policy).
Marketing preferences: your choices regarding newsletters, event invitations, and other marketing communications.
Professional data relevant to content engagements: information you provide about your brand, audience, products, competitors, editorial goals, SEO targets, social channels, and content performance metrics needed to scope and deliver our agency services.

We do not intentionally collect sensitive personal data (such as data relating to racial or ethnic origin, political opinions, religious beliefs, health, or biometric identifiers) through our website. If you voluntarily provide such information in a project brief or communication, we will handle it only as necessary to respond to your enquiry or deliver agreed services, and we ask that you limit such disclosures to what is strictly required.

5. How We Collect Personal Data

We collect personal data through several channels:

Directly from you when you complete a contact form, book a content session, request a proposal, sign a service agreement, attend a meeting, or correspond with us by email or phone.
Automatically when you browse our website, through cookies, server logs, and analytics tools (subject to your cookie preferences).
From publicly available sources such as your company website, LinkedIn profile, or industry directories, where relevant to verify business contact details or understand your content marketing context before or during an engagement.
From referral partners or existing clients who introduce you to Content Vertex, where you have been informed of or consented to such introduction.
From clients when they provide contact details of their team members, subject-matter experts, or approvers for the purpose of delivering editorial, SEO, social, storytelling, or analytics services on the client’s behalf.

Where personal data is collected from sources other than you directly, we take reasonable steps to ensure you are aware of the collection and the purposes for which your data will be used, in accordance with PDPA notification requirements.

6. Purposes for Which We Use Personal Data

We use personal data for the following purposes, which are aligned with our role as a content marketing agency:

Responding to enquiries, scheduling content sessions, and preparing proposals for editorial strategy, SEO content programmes, social content retainers, brand storytelling projects, multimedia production, and content analytics engagements.
Delivering contracted services, including drafting and revising content, coordinating editorial calendars, conducting keyword research, producing social copy, developing brand narratives, scripting video or podcast content, and compiling performance reports.
Managing client relationships, account administration, invoicing, and contractual compliance.
Operating, maintaining, securing and improving our website and internal business systems.
Sending service-related communications, such as project updates, approval requests, and scheduling notifications.
Sending marketing communications about Content Vertex services, editorial insights, and agency news, where permitted by law and subject to your preferences. You may opt out at any time.
Conducting internal analytics to understand website traffic patterns and improve our own content and user experience — not to guarantee or promise specific outcomes for client campaigns.
Complying with legal obligations, responding to lawful requests from authorities, and protecting our legal rights.
Preventing fraud, abuse, and unauthorised access to our systems.

We do not use personal data for purposes unrelated to our content marketing agency activities without notifying you and, where required, obtaining your consent.

7. Legal Basis for Processing

Under the PDPA, we process personal data based on one or more of the following grounds:

Consent: where you have given or are deemed to have given consent for a specific purpose, such as subscribing to our newsletter or accepting optional analytics cookies.
Contractual necessity: where processing is necessary to enter into or perform a contract with you or your organisation for content marketing services.
Legitimate interests: where processing is necessary for our legitimate business interests — such as responding to enquiries, maintaining client relationships, improving our website, and protecting our systems — provided those interests are not overridden by your data protection interests.
Legal obligation: where processing is required to comply with applicable laws, regulations, court orders, or regulatory requests.

Where consent is the basis for processing, you may withdraw consent at any time by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal, and we may continue processing where another legal basis applies.

8. Our Role as Agency and Data Intermediary

Content Vertex operates as a professional content marketing agency hired by client brands. We are not a publisher of consumer-facing media and we do not sell online courses or training products. In many engagements, we process personal data on behalf of clients — for example, when we access a client’s Google Analytics account to report on SEO content performance, manage social community responses using a client’s credentials, or incorporate customer testimonials into brand storytelling materials with client approval.

In such cases, we act as a data intermediary under the PDPA. The client remains the primary data organisation responsible for personal data collected through their own websites, apps, and marketing channels. Our processing is governed by the client’s instructions, our service agreement, and any data processing terms appended to that agreement. We process client-provided personal data only as necessary to deliver agreed editorial, SEO, social, storytelling, multimedia, and analytics services, and we implement appropriate safeguards as described in Section 13.

If you are an individual whose personal data has been provided to us by a client (for example, as a quoted expert or case study subject), please contact the client organisation in the first instance. We will assist the client in responding to your request where required by our agreement with them.

9. Editorial, SEO, Social and Analytics Tools

To deliver our content marketing services and operate our business, we use a range of professional tools that may process personal data. These include, without limitation:

Content management and editorial workflow platforms for drafting, reviewing, and scheduling articles, social posts, and multimedia assets.
SEO research and rank-tracking tools used to inform keyword strategies and monitor organic visibility — noting that we do not guarantee specific search rankings or traffic levels.
Social media management and listening tools used to plan, publish, and analyse social content on client-authorised accounts.
Analytics and reporting platforms (such as Google Analytics or equivalent) used to measure content engagement, conversion paths, and audience behaviour on client properties or our own website.
Cloud storage, email, video conferencing, and project management systems used for internal collaboration and client communication.
Customer relationship management (CRM) systems used to manage enquiries, proposals, and active accounts.

We select tools that meet reasonable security standards and, where applicable, enter into data processing agreements with providers. A list of key sub-processors may be provided upon request for active client engagements.

10. Disclosure of Personal Data

We do not sell personal data. We may disclose personal data to the following categories of recipients where necessary for the purposes described in this policy:

Employees, contractors, and freelance writers, editors, strategists, and producers engaged by Content Vertex who require access to perform their duties under confidentiality obligations.
Technology and infrastructure providers (hosting, email, analytics, CRM, payment processing) who process data on our behalf under contractual safeguards.
Professional advisers (lawyers, accountants, auditors) bound by professional confidentiality duties.
Regulatory authorities, courts, or law enforcement where required by law or to protect our legal rights.
Prospective acquirers or investors in connection with a business transaction, subject to appropriate confidentiality arrangements.

Where we disclose personal data to third parties, we require them to protect the data in accordance with applicable law and our contractual requirements.

11. Cross-Border Transfers

Content Vertex is based in Singapore. Some of our service providers and cloud platforms may store or process personal data in countries outside Singapore, including the United States, European Union member states, and other jurisdictions in the Asia-Pacific region. Where personal data is transferred overseas, we take steps to ensure that the recipient provides a standard of protection comparable to that under the PDPA, such as through contractual clauses, certification schemes, or reliance on PDPC-approved transfer mechanisms.

If you would like more information about cross-border transfers relevant to your data, contact us at [email protected].

12. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the type of data and the context:

Enquiry records from prospective clients: typically up to twenty-four months from last contact, unless a business relationship is established.
Active client project files, editorial assets, and correspondence: for the duration of the engagement and up to seven years thereafter for contractual and legal purposes.
Marketing subscriber data: until you unsubscribe or withdraw consent, plus a short suppression period to honour opt-out requests.
Website analytics data: in aggregated or pseudonymised form, typically up to twenty-six months, subject to tool-specific settings.
Cookie preference records: six months, as stated in our cookie banner.

When personal data is no longer required, we securely delete or anonymise it in accordance with our data retention schedule.

13. Security Measures

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks. Measures include access controls limited to personnel with a legitimate need, secure hosting environments, encrypted transmission where appropriate, password policies, and staff training on data protection and confidentiality.

While we take reasonable steps to safeguard personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and encourage you to use strong passwords and protect your own account credentials when accessing shared project tools.

In the event of a data breach that is likely to result in significant harm or affect a significant number of individuals, we will notify the PDPC and affected individuals as required by the PDPA.

14. Your Rights Under the PDPA

Subject to exceptions under the PDPA, you have the following rights regarding your personal data:

Access: request access to personal data we hold about you and information about how it has been used or disclosed within the past year.
Correction: request correction of inaccurate or incomplete personal data.
Withdrawal of consent: withdraw consent for processing that relies on consent, understanding that this may affect our ability to provide certain services or communications.
Data portability: where applicable under evolving PDPA provisions, request transfer of your personal data in a commonly used machine-readable format.

To exercise these rights, email [email protected] with sufficient detail to identify you and your request. We may need to verify your identity before processing a request. We will respond within thirty days or inform you if an extension is required under the PDPA.

If you are not satisfied with our response, you may contact the Personal Data Protection Commission at https://www.pdpc.gov.sg/.

15. Marketing Communications

With your consent or where permitted under the Spam Control Act 2007 and PDPA, we may send you marketing emails about Content Vertex services, editorial insights, event invitations, and agency updates. Our marketing focuses on our content marketing capabilities — editorial strategy, SEO writing, social content, brand storytelling, multimedia, and analytics — and does not promote get-rich-quick schemes, passive income courses, or guaranteed viral outcomes.

Every marketing email includes an unsubscribe link or instructions to opt out. You may also contact us directly to update your preferences. We honour opt-out requests promptly and maintain suppression lists to avoid re-contacting individuals who have unsubscribed.

16. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate essential functions and, with your consent, to collect analytics data. For detailed information about the cookies we use, how to manage preferences, and the duration of stored choices, please read our Cookie Policy.

17. Children’s Personal Data

Our website and services are directed at business professionals and organisations. We do not knowingly collect personal data from individuals under eighteen years of age. If you believe we have inadvertently collected data from a minor, please contact us and we will take steps to delete it promptly.

18. Third-Party Links

Our website may contain links to third-party websites, including client portfolios, social media profiles, and industry resources. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party site you visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal requirements. The “Last updated” date at the top of this page indicates when the policy was most recently revised. Material changes will be posted on this page and, where appropriate, notified by email or a prominent notice on our website. Continued use of our website or services after changes take effect constitutes acceptance of the updated policy, except where further consent is required by law.

20. Contact Us

For questions, concerns, or requests relating to this Privacy Policy or our handling of personal data, contact:

Content Vertex Pte. Ltd.
22 Cross Street, #11-08 China Square Central, Singapore 048421
Email: [email protected]
Phone: +65 6521 8362

We welcome your feedback and are committed to resolving privacy concerns fairly and promptly.