Six disciplines from strategy to optimisation
Content Vertex is a full-service content marketing agency delivering editorial planning, SEO content, social media, creative production and analytics for client campaigns across Singapore and APAC.
Content Strategy & Editorial Planning
Every engagement begins with content strategy — not a list of blog titles, but a narrative system aligned to brand strategy and go-to-market priorities. We build editorial calendars, topic clusters and commissioning briefs that define house style, editorial cadence and content-market fit for your audience. Workshops with your leadership team set KPIs and distribution plans tied to measurable results. For Singapore SMEs entering the APAC market, this phase prevents the common trap of publishing on schedule without purpose. Indicative project scopes from S$5,800; strategy forms the core of monthly retainers.
SEO Content & Organic Growth
SEO content is research-led articles, guides and landing copy built around search intent — not keyword stuffing. Our editors map topic clusters, brief specialist writers, and optimise for technical SEO fundamentals while preserving readability. Organic growth takes time; we report rankings and traffic honestly and do not guarantee positions. Integration with analytics ensures content-to-conversion visibility in your marketing dashboard. Content engines from S$4,200 per month scale with volume, formats and editorial review cycles. We connect SEO publishing to wider campaign planning so articles support funnels rather than floating alone in a CMS archive.
Social Content & Community
Social media content should feel native to each platform — LinkedIn thought leadership, Instagram storytelling, short-form video — while staying on brand. We plan editorial cadence, produce assets in our Cross Street studio, and coordinate paid social amplification where distribution plans require it. Community management can be scoped separately; campaign planning always connects social to wider funnel goals. Retainers from S$3,600 per month cover planning, production and performance summaries. We do not promise follower growth or viral reach; engagement depends on story quality, spend and competitive context in your category.
Brand Storytelling & Creative Production
Brand storytelling goes beyond the about page. Case narratives, founder essays, visual identity for content, and creative production for campaigns — all governed by a house style guide your team can reuse. We are a marketing agency producing content for clients, not a magazine selling ad space. Projects from S$12,000 typically include narrative system workshops, commissioning briefs, sample pieces and a reusable style document. Outcomes depend on story quality and market reception; we never promise viral reach. Creative production scales through vetted partners under our editorial oversight and quality control at every approval stage.
Video Podcast & Multimedia Content
Video shoots, podcast production and rich media extend your narrative system into formats audiences expect. We handle scripting, production coordination and post-production, with distribution plans covering YouTube SEO, social clips and email embeds. Multimedia scopes are project-based from S$8,500 per series or added to performance retainers for brands scaling content engines across the APAC market. Our studio coordinates shoots on location or at Cross Street, always with clear milestone deliverables in the statement of work. Performance varies by format, audience and promotion budget — past series metrics illustrate our approach, not a universal benchmark.
Content Distribution Analytics & Optimisation
Publishing without distribution is archiving. We build distribution plans — email marketing, partner syndication, paid social boosts, programmatic content promotion — and measure performance through analytics, A/B testing headlines and conversion optimisation on key pages. Fortnightly reporting frames ROI honestly for leadership. This discipline is included in retainers and can be scoped as a standalone audit for brands with existing content libraries that underperform. We configure dashboards tied to your analytics stack, interpret content-to-conversion paths, and recommend iterative improvements. We do not guarantee traffic, rankings or lead volumes; we report what happened and why, with clear context on external factors.
Content Vertex delivers content marketing services for client brands. We do not guarantee traffic, rankings, reach or virality. Indicative SGD ranges above depend on volume, formats and integration with your wider marketing agency retainer. Final scope is confirmed in your proposal and statement of work.